Billie Eilish is dropping her third album, “Hit Me Hard and Soft,” on May 17, ending a three-year break since her last album. Created with her brother Finneas, the album is meant to be experienced as a whole rather than through individual singles. This marks a shift from Eilish’s earlier work, aiming for a more immersive listening experience.
The album’s underwater-themed cover art conveys the introspective nature of the music. Eilish has expressed her excitement for the album on social media, highlighting her intention to deliver the project in one piece to ensure the full impact of its narrative and emotional depth.
Environmental sustainability is a core aspect of this album’s release. Eilish is addressing the music industry’s environmental footprint by offering the album in various eco-friendly vinyl editions, all made from recyclable materials. This commitment extends to the production of cassettes and CDs, which will also utilize recycled content and packaging. The approach underscores Eilish’s efforts to reduce waste and promote sustainability in her music production and merchandise.
“Hit Me Hard and Soft” follows Eilish’s trajectory from her debut to “Happier Than Ever,” showcasing her evolution in both music and personal growth. The album’s name, highlighted in bold all-caps, indicates a blend of intensity and softness, mirroring Eilish’s diverse musical range.
With the upcoming release, anticipation is high for what Eilish will present both musically and in her advocacy for environmental issues. This album not only signifies another chapter in Eilish’s career but also her commitment to challenging traditional release formats and addressing the environmental impact of her work.
Sources:
- Rolling Stone: The Wait Is Over: Billie Eilish Announces New Album ‘Hit Me Hard and Soft’
- Variety: Billie Eilish Unveils Release Date and Title of New Album: ‘Hit Me Hard and Soft’
- People: Billie Eilish Announces Third Album Hit Me Hard and Soft — See the Cover Artwork and Release Date
- Pictures can be found on instagram @billieeilish
